KEFI

Kefi is a revolutionary 25,000 sq ft immersive entertainment hub designed to promote play and learning for the whole family. The space features everything from a parent-only co-working area and coffee shop to toy testing lab and Kefi Studios - a recording studio and toy showroom where kids can explore and purchase the latest products.

Beyond serving as a retail showroom, the space also transforms into a theatre where families can watch or record live unboxing videos. To support this dual function and ever changing products, a flexible and modular merchandising system was essential. We created an efficient merchandise storage and adaptable seating for guests during events.