STRATEGY - INT BRANDING - CONCEPT DESIGN + DEV
RELIANT
Houston, TX
Reliant NRG, one of Texas’ largest electricity providers with store locations inside Walmart, sought a refreshed retail concept to enhance customer engagement.
We designed a brighter, more welcoming environment that highlights Reliant’s core electricity offerings, while seamlessly integrating home security products and services. The space encourages exploration through interactive and educational touchpoints, creating a more immersive experience. A standout feature is a Light-Brite inspired house, offering a playful area for children while adults explore and enroll in services.
Built for scalability, the new design adapts easily across various retail formats and can be expanded to freestanding kiosks and fixtures.
C U S T O M E R J O U R N E Y
K I O S K F O R M A T S
D E S I G N D E V E L O P M E N T
Design Direction: Dean Mallory | Environmental Design: Ashley Dreher, Quentin Spencer | Graphic Design: Vincent Shields | Photography: Miller Zell