JAMBA | AUNTIE ANNE’S

CONCEPT EVOLUTION | 2022

With the emergence of a new co-branded prototype for Jamba + Auntie Anne’s, branded whirl’d + twisted, it was important the restaurant functioned well from a customer’s experience and was an equal representation of each brand.

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P R O J E C T

S C O P E

    • POS/order counter

    • Mobile pick-up

    • Menu board

    • Queuing + POS/order counter

    • In-store pick-up

    • Mobile order pick-up

    • Environmental graphics

    • Signage/messaging

    • Wayfinding

  • Logo usage across various signage:

    • Highway, building exterior, site, drive-thru, interior, in-store promotions.

    • Site + exterior signage

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F L O O R P L A N S

B R A N D E D E L E M E N T S

INTERIOR SIGNAGE/GRAPHICS
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LOGO APPLICATION EXAMPLES

L O G O G U I D E L I N E S

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ROLE

Strategy | Concept Design | Rendering | Design Development

PROGRAMS

SketchUp | Enscape | Photoshop | InDesign 

Design Direction: Dean Mallory | Environmental Design: Ashley Dreher | Graphic Design: Loren Palmer, Jules Homesberger
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