STRATEGY - INT BRANDING - CONCEPT DESIGN + DEV
CHICK-FIL-A | STRIP AT HARMON
Las Vegas, NV
The Las Vegas Strip is a food paradise - home to every genre imaginable from fine dining to fast casual. Chick-fil-A joins the scene, debuting their first location on the Strip, offering their quality food and notable service to the visitors of the Entertainment Capitol.
The site posed unique challenges - from overwhelming visual noise and towering architecture to a second-floor kitchen. The restaurant had to find a way to stand out without losing its identity in the midst of the Strip’s high-energy.
D E S I G N D E V E L O P M E N T
Design Direction: Dean Mallory | Environmental Design: Ashley Dreher, Quentin Spencer | Graphic Design: Emily Wood, Vincent Shields | Photography: Miller Zell