NEW RESTAURANT DESIGN - ATLANTA | 2020

BUFFALO WILD WINGS | GO

Buffalo Wild Wings unveiled a new small format that is more accessible and convenient for takeout and delivery orders. The freestanding locations offer a limited menu, however, consumers can still enjoy the sports bar’s beloved wings and staples from the comfort of their home.

P R O J E C T

S C O P E

  • Developed name + logo for new concept that reinforces the brand, sports + speed.

    “GO” highlights the convenience factor + conveys the ability to satisfy a craving on the go.

    Developed exterior storefront sign to support new format.

    • Queuing + POS/order counter

    • In-store order + mobile pick-up

  • Counter soffit, inspired by concession stands at sporting events, highlights the brand + menu offerings.

    • Environmental graphics

    • Signage/messaging

    • Wayfinding

N E W F O R M A T N A M E

BWW_Small_Format_Naming_V3_011020+5.jpg
BWW_Small_Format_Naming_V3_011020%252B15.jpg
T_D Int Front Ctr 03 High Res.jpg
T_D Int Pickup 02 High Res.jpg
T_D Int Dining 01 High Res-fix.jpg
T_D Ext Night 01 High Res.jpg

D E S I G N D E V E L O P M E N T

BWW_Sandy_Springs_24x36_031620%2B2%2B2.jpg
BWW_Sandy_Springs_Design_Intent_021420+%28dragged%29.jpg
BWW_Sandy_Springs_Design_Intent_021420+%28dragged%29+2.jpg
BWW_Small_Format_Naming_V3_011020+24.jpg

ROLE

Strategy | Concept Design | Design Development | Rendering

PROGRAMS

SketchUp | Photoshop | CAD Tools | InDesign 

Design Direction: Dean Mallory | Environmental Design: Ashley Dreher | Graphic Design: Loren Palmer | Photography: Miller Zell
Next

CHICK-FIL-A