SMU | COX SCHOOL OF BUSINESS

In celebration of 100 years and its rise as one of the world’s premier business schools, the Cox School of Business launched an extensive renovation and expansion to propel the college into its next era of excellence.

For the four-level, 220,000 sq ft expansion, we designed a modern brand experience that reflects the school’s strong ties to Dallas and fosters learning and leadership. The design features digital integration to help students navigate the space and stay engaged, while environmental graphics showcase key milestones, distinguished alumni and notable achievements. A thoughtful blend of SMU’s classic Georgian architecture with contemporary tone and style, results in a space that honors tradition and embraces the future.