SMU | GARRY WEBER END ZONE CMPLX.
STRATEGY - INT BRANDING - DESIGN DEV
Dallas, TX
An impressive 192,500 sq. ft expansion to the Gerald J. Ford Stadium at Southern Methodist University included three levels of public and private spaces designed to support student-athletes, coaches, staff and recruiting efforts.
The new complex enhances functionality while delivering an elevated, premium experience for Mustang football fans and visitors. From the moment guests enter, they are immersed in the spirit and tradition of SMU, with bold team colors, iconic logos and historic imagery that celebrates the history and future of Mustang football.
Design Direction: Dean Mallory | Environmental Design: Ashley Dreher | Graphic Design: Vincent Shields, Loren Palmer, Matt Hardiman | Architects: HOK | Photography: Miller Zell