NAMING - INT BRANDING - CONCEPT DESIGN + DEV
BUFFALO WILD WINGS | GO
Atlanta, GA
Buffalo Wild Wings unveiled a new small format concept designed to enhance convenience for takeout and delivery customers. These freestanding locations feature a streamlined menu, focusing on core fan favorites like their signature wings and other popular items. The new format allows consumers to enjoy their game day favorites from the comfort of home.
This move aligns with the growing demand for off-premise dining and provides a more accessible, quick-service option for fans on the go.

N E W F O R M A T N A M E

D E S I G N D E V E L O P M E N T
Design Direction: Dean Mallory | Environmental Design: Ashley Dreher | Graphic Design: Loren Palmer | Photography: Miller Zell